• Jayda Saydam

Reflective Entry_One

Updated: Sep 20, 2019

This reading response will reflect upon the '13 points non-manifesto'. Though the reading mainly focuses on visual communication and graphic design, I will be extracting the elements that are relevant to my own practice as an aspiring environmental designer.


1. Design requires positioning. To stay true to your values and to progress as a designer, it is important to always re-think and re-question our own practice.

2. We work with our clients, not for them. It is key to understand the commercial industry and consciously attempt to break the capitalist work ideology. To be a good designer, it means that are able to understand and have conversation with clients about their needs and desires alongside valuing their voice as a valid opinion.

3. Do not be careless with the work you release into the world. It is significant to recognize the social impact my creations have on those it affects.

4. ------- article provides a bad definition of good design. I disagree with what it states.

5. Produce 'inviting' design. One that welcomes people into its arms and encourages them to THINK.

6. Always question. If you feel you have nothing more to ask, then you are not doing your job.

7. ------- also irrelevant.

8. What we create should match the clients and our own values. It is okay to have difference in views and cultures but it is fundamental to recognize the importance of both.

9. It is always a privilege to learn about others and be given the opportunity to represent them or give space to them.

10. We are NOT artists. We are problem solvers.

11. Feedback is essential for growth. Critique should and must always be valued.

12. Design can be social intervention and extend beyond the final product. It has the capability to touch lives especially when the designer is unaware of its impact.

13. ------- irrelevant.


The second part of this entry will respond to the 'Design Justice Network' and their stated principals. I agree with most of the points they are making. Notions of being sharing our design knowledge and tools with the greater community, working towards sustainable outcomes and practices that re-ground us with our planet. our nature and our people. However, I do believe that most the 13-points Non Manifesto and The DJN principals have become over complicated. Dieter Rams listed simple, stripped down representations of good design and I believe that both these sources are attempting to create a modernized version of that. However, I think the unnecessary complexity makes understanding and communicated these principals a much more difficult than needed. I think they are both attempting to say; good effective design is humble. It quietly pushed society towards a stronger collective future that is sustainable, ethical, intelligent and functional. It need be nothing more.